The Story Behind The Logo
IDEA

Many people ask me: 

– what does idea stand for?
– Idea is an answer 
– To what questions?
– To all of them… 

Idea was born out of a quest for answers to life’s big questions. 

Having searched for an epiphany for years. 

I looked for a clear, simple and ideal symbol that would be like a typeface symbolising the process of revelation – the epiphany.

In the course of my research I became aware of the symbolism of the Y, which is the only symbol to give two paths in its upper part that rise upwards, the Why symbol. 

So I had the first part and it was in a moment of extreme lucidity that the alliance of the Y and the exclamation mark came naturally! 

So Idea is the step between the question and its answer, a sort of call to solution in which we can sometimes find ourselves. 

I now know that most complicated questions take time to become simple and allow an ideal answer. This is what Idea is all about.